Give Your Website a Redesign
These days, your audience’s first impression of your business is based almost exclusively on your website … so redesigning your website isn’t a task to take lightly. It requires a good deal of thought, time, and potentially money, but the upside can be enormous.
It’s important to note here that “redesign” doesn’t necessarily mean you need to change every single one of your branding and graphic design elements. In fact, redesigns can just entail making functional modifications that help your website work better and assist you in reaching your marketing goals. After all, your website is one of the foundational elements of your marketing strategy, right?
While you can find many excellent reasons not to revamp your site, here are eight great reasons why you should get your redesign plans off the ground.
You aren’t getting the results you want.
Is your website gorgeous, functional, and pixel-perfect? Awesome! But if you still aren’t getting the results you want, it’s just useless web real estate. Your website exists to build your customer base, and your data should show you’re trending toward that goal. It’s time to redesign
The purpose of your site has changed.
If you’re like most companies, your marketing strategy is fairly fluid and reflects changes in results. While you clearly don’t need to do a full site redesign each time you adjust your marketing goals, it’s a good idea to check every so often to be sure your site is still aligned with your newest marketing plans.
Of course, if you haven’t altered your marketing strategy in a while, it might not be your website that is the problem.
If your site’s purpose has changed, update its layout to be more in line with your goals. For instance, if you’re new goals are now to provide more lead generation content, ensure you include CTAs on your homepage and other popular webpages.
To incorporate social media
People nowadays spend most of their time on social networking sites. Sharing is one of the activities people do on such sites. If users find your content interesting, they will share your content. So adding social sharing tools and links to your social media accounts will make it easier to connect with other users.
Your website just doesn’t work.
This might seem obvious, but you’ve probably stumbled on websites every now and then that are dysfunctional, to put it lightly. Your site might not be on that level … but it might still not be as user-friendly as it could be. The truth is there can be elements of a site that aren’t effective — and you may not realize they’re making your site less effective.
You have an effective web design strategy.
If you’re already considering a redesign, it’s likely you’ve learned a fair amount along the way about what doesn’t work well in the design process. Instead of having one massive goal of a website redesign, take an iterative approach. Having this approach can help you use the information you’ve gathered about what works on your current site and plan accordingly. In other words, you’ll be able to tell if your current users’ needs are being met.
You probably don’t even notice the small changes some of the sites you visit frequently make on a regular basis — major brands have entire teams dedicated to iterating on every little detail. Since you may not have as many resources as these big brands, be sure every change you make has a clear purpose and solves a problem.
Your site isn’t responsive.
More than 30% of all web traffic comes from mobile devices. If your site isn’t responsive yet, the chances you’re losing leads and maybe even customers are high. Mobile users have made it clear they want to have a great on their devices — the same ones they have on desktops — so this should be a chief priority for your company if it hasn’t already been made one.
You want to incorporate a better content strategy.
Having fantastic content on your site can improve everything from customer retention to SEO — and with continuing changes to the algorithms of search engines, you’d be smart to implement a solid content plan. That said, if you’re planning to make some big changes to your content strategy, a web redesign may be wise. So, quality content is useless if your visitors can’t readily find it.
Your third-party tools are outdated.
If your site is like most out there, you’ve embedded third-party tools that improve its functionality, such as shopping cart widgets. But, if some (or all) of these tools on your site aren’t up to modern functionality standards, you’re best off updating them. Identifying with one of the eight scenarios above shouldn’t cause you to go into panic mode and dive deep into a redesign, but realizing a few hit close to home might mean it’s time to get cracking on a new design.
Your website is meant to bring you business. If it’s not doing that, it’s time to determine why not and make necessary changes.